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AMUL MILK PRODUCTS GO GLOBAL WITH LAUNCH IN U.S.
The Sunday Guardian
|March 24, 2024
Popular dairy brand Amul, whose tagline is 'Taste of India', has now launched fresh milk products on the international stage for the first time and is now ready to cater to the people in the United States.
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"I am pleased to inform that Amul shall be launching its fresh milk products in the United States of America. Happy to inform that we have tied up with a 108-year-old dairy cooperative in the US - Michigan Milk Producers Association, and this announcement was done at their annual meeting on March 20 at Detroit," said Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.
"This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora," Mehta told ANI.
Dit verhaal komt uit de March 24, 2024-editie van The Sunday Guardian.
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