Poging GOUD - Vrij

Undergrad real estate agent now CEO of largest co-living firm here

The Straits Times

|

April 14, 2024

He saw room for opportunity after noting mismatch of landlord-tenant expectations

- Sue-Ann

Undergrad real estate agent now CEO of largest co-living firm here

Property executive Eugene Lim was only in his second year of university when he started a career in real estate in a bid to pay his university fees and then land a civil service post upon graduation.

Like many best-laid plans, this one went astray.

Mr Lim, who was studying business administration and management at the Singapore campus of the University of London, ended up staying in the property game, clocking up 18 years so far.

He worked his way up to head of project marketing at Knight Frank, before being propelled to the post of director when he was just 29. He also worked for six years at Oxley Holdings, overseeing the marketing and sales of local and overseas projects for the group.

Mr Lim, now 40, is the founder and chief executive of The Assembly Place, the largest co-living operator in Singapore. It now has more than 1,800 rooms in over 130 locations, but its total number of rooms will exceed 3,000 in the coming months.

It is also the first co-living operator here to offer the full spectrum of accommodation purpose-built co-living spaces, co-living units, landed houses.

shophouses, hotels, hostels and serviced apartments.

Mr Lim became interested in the co-living sector in 2019 after seeing clear gaps in the industry.

"When I was working at Oxley Holdings, one of my clients told me he had bought a landed property but found it hard to rent it out, and the yield was low," Mr Lim said.

"On the other hand, I also had a Malaysian former colleague who was renting rooms to work in Singapore. He used to pay $500 a month just to rent a bomb shelter in an HDB flat." Mr Lim said this mismatch of expectations between landlords who found it hard to lease out large properties and and tenants who wanted to rent just enough space affordably for themselves kick-started the idea of co-living.

MEER VERHALEN VAN The Straits Times

The Straits Times

The Straits Times

French macaron maker Laduree to return with pop-up at Ion Orchard

Move over, Pierre Herme. French patisserie Laduree is back to muscle in on the macaron action in Singapore.

time to read

2 mins

November 04, 2025

The Straits Times

Kipchoge to run in 7 continents to inspire

Two-time Olympic marathon champion Eliud Kipchoge says he will run seven marathons on seven continents over the next two years to raise funds for causes he believes in even as he continues to race at the elite level.

time to read

2 mins

November 04, 2025

The Straits Times

$186m magnet plant to boost rare earth sector in Malaysia: Anwar

Malaysian Prime Minister Anwar Ibrahim said the development of a RM600 million (S$185.8 million) super magnet manufacturing facility in the state of Pahang will strengthen the nation’s rare earth sector, state media reported.

time to read

1 min

November 04, 2025

The Straits Times

Coach operator Aeroline told to suspend all S'pore-Malaysia trips from Nov 6 to Dec 5

Malaysian coach operator Aeroline, which provides trips between Singapore and Malaysia, will temporarily suspend all its trips between Nov 6 and Dec 5.

time to read

2 mins

November 04, 2025

The Straits Times

US Republicans accused of choosing to ‘weaponise hunger’

House Democrat blames them for lapse of funding for food aid scheme for Americans

time to read

2 mins

November 04, 2025

The Straits Times

For a literary saint, author Margaret Atwood can sure hold a grudge

Canadian novelist Margaret Atwood does not like being called a prophet.

time to read

4 mins

November 04, 2025

The Straits Times

Thrift sellers, shoppers bemoan Indonesia's planned crackdown

The Indonesian government's plan to clamp down on imported used clothes, which are in violation of an existing ban, has drawn negative responses from thrift sellers and shoppers in Jakarta, especially in light of an increase in the cost of living and sustainability issues.

time to read

3 mins

November 04, 2025

The Straits Times

The Straits Times

Australia and S-E Asia drifting apart over US-China rivalry

As Canberra doubles down on ties with the US and Aukus, its hopes of forging deeper links with Asean face growing headwinds.

time to read

5 mins

November 04, 2025

The Straits Times

The Straits Times

China knows 'consequences' of any attack on Taiwan: Trump

But he stops short of saying US will provide military support to fend off an invasion

time to read

2 mins

November 04, 2025

The Straits Times

Look into how delivery riders are affecting road safety

Letter of the day

time to read

1 min

November 04, 2025

Listen

Translate

Share

-
+

Change font size