Thank you, Taylor and Travis. I needed this

Maybe love still wins.

- Jennifer Weiner

By now you've probably heard the news, or maybe just the joyful squeals emanating from TikTok or Swifties in your neighborhood: On Aug 26, Travis Kelce and Taylor Swift, the Kansas City Chiefs football star and the multi-platinum pop princess (or, as the happy couple refer to themselves, "your English teacher and your gym teacher") announced their engagement.

The news was not an out-of-the-clear-blue-sky surprise. For one thing, the couple have been dating for two years. For another, the announcement was so carefully choreographed, with such a long and deliberate lead-up and such an obviously elaborate plan for maximum media saturation, that it might as well have been the public relations plan for a summer tent-pole movie.

First came the September issue of GQ, with Kelce on the cover. Then, Swift joined him on New Heights, the podcast he hosts with his brother Jason, which broke the world record for most concurrent views for a podcast on YouTube.

It also broke news, when she dropped the title and release date of her next album, The Life Of A Showgirl. Finally, on the afternoon of Aug 26, the pair broke the internet by posting engagement pictures on each of their Instagram accounts.