Salesforce to Invest $1.3b in Singapore Over the Next 5 Years

Move will help Republic to rapidly expand its labour force in key service, public sector roles

- Rosalind Ang

Artificial intelligence (AI) customer management software firm Salesforce will invest US$1 billion (S$1.3 billion) in Singapore over the next five years.

The move affirms a strong commitment to accelerate the nation's digital transformation and Agentforce adoption, the tech company announced on March 12. Agentforce is an AI system that deploys autonomous agents to perform specific tasks.

The investment will help Singapore rapidly expand its labour force in key service and public sector roles.

This comes as Singapore has been dealing with a slowing growth rate of the labour force, contributed by an ageing population and declining birth rates, said the firm.

The company is partnering with Institutes of Higher Learning such as the Singapore Management University, Institute of Technical Education and Ngee Ann Polytechnic to equip students with in-demand customer relationship management (CRM) and AI skills through training and certifications, as well as connections to opportunities for employment in the Salesforce ecosystem.