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Poh Heng Jewellery comes out tops at E50 Awards

The Straits Times

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November 25, 2025

Logistics specialist Pollisum Group is No. 2, followed by travel operator EU Holidays

Poh Heng Jewellery comes out tops at E50 Awards

Mr Eugene Goh, group CEO of Poh Heng Jewellery, with the E50 Award on Nov 24. The 77-year-old company clinched the top spot for its continued efforts to stay modern and relevant. PHOTOS: THE BUSINESS TIMES (From left) Mr Kailash ShivKumar Gupta, managing director, Generation Next Communications; Ms Angeline Ng, chief financial officer, MaxSteel Enterprise; and Mr Stefan Tan, executive director, KinderWorld International Group, with their E50 awards on Nov 24. The three companies also received the Five-Year Award for being an E50 awardee five times.

(THE BUSINESS TIMES)

In line with its trade, heritage jeweller Poh Heng Jewellery struck gold at the 3ist edition of the Enterprise 50 (E50) Awards on the evening of Nov 24.

The 77-year-old retailer, which specialises in high-quality traditional gold jewellery, clinched the top accolade among 50 companies for its continued efforts to stay modern and relevant.

The brand has revamped all its 18 Singapore stores to give them a fresh new look and brought customer service in-house to raise service excellence standards.

To capture younger shoppers, it recently launched a new end-to-end wedding jewellery range with new designs and the option for customisation.

Heavy lift and logistics specialist Pollisum Group came in second.

The company offers crane rental, heavy transport, maritime logistics and services, as well as steel structure fabrication, supported by a workforce of nearly 400 employees in Singapore and Malaysia.

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