Paris DVD rental store makes last stand against streaming giants

JM Video, one of only two remaining DVD rental stores in Paris, is a focal point for film lovers and visited by actors like American star Brad Pitt when they are in the city, but the ever-growing competition of streaming platforms means this French institution is fighting for survival.

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Choice is not the problem. JM Video has a library of more than 50,000 films, more than some 5,000 on offer at any time on Netflix and more than the catalogues of all the major streaming actors combined.

“It’s one of the few places in Paris with a real film collection. You can find things here that you cannot find anywhere else,” said movie buff Virginie Breton, who rents DVDs several times a week.

But it is not enough to keep JM Video afloat.