PAP Manifesto: A Fresh Start That Strikes a Familiar Chord

Five years ago, the PAP launched its election manifesto at a time when the Covid-19 pandemic was ravaging the economy.

- Linette Lai

Titled Our Lives, Our Jobs, Our Future, it sought to drive home what was at stake.

This year's edition, launched on April 17, strikes a different note. It is titled Changed World, Fresh Team, New Resolve - Securing a Brighter Future for You.

The phrase draws attention to the broader geopolitical context in which Singapore operates – one in which the rules that keep small countries safe are beginning to matter less. It also spotlights the renewed vigour of the ruling party under its fourth-generation team, led by Prime Minister Lawrence Wong and bolstered by the experience of senior Cabinet members.

What the People's Action Party wants to tell voters is: We are starting anew, but not from scratch.

In keeping with the spirit of renewal, the party's campaign video feels markedly different. Unlike previous years, there are barely any drone shots of Singapore's glittering downtown core or bustling heartland.

Instead, much of the four-minute clip features PM Wong – the PAP's secretary-general – against a nondescript grey background, making a personal appeal to voters.

“I am determined to keep this miracle called Singapore going. I will not gamble with your future. I will build on the foundations laid by those before me, so that we can stay ahead,” he says.

“To do this, we need your support. I need your support.”