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Move over, Mario. This cow is Nintendo's new star

The Straits Times

|

July 16, 2025

Think of the name Nintendo, and familiar names and faces likely come to mind.

- Rylee Kirk

Move over, Mario. This cow is Nintendo's new star

NEW YORK — Think of the name Nintendo, and familiar names and faces likely come to mind.

There are Mario and Luigi, the mustachioed brothers in overalls who fight Bowser, the turtle-like villain with a habit of kidnapping Princess Peach. And then there are Donkey Kong, Wario and Toad, among others.

These characters have been racing one another in iterations of the Mario Kart game series since 1992, with no real storyline other than who can come in first place.

But from the moment the first trailers for the Switch 2 console and the Mario Kart World game were released in April, fans were abuzz that a new favorite had entered the race — a cow.

Fascination with Cow, as the character is known, only grew after the console and game went on sale in June. She has become Mario Kart World's breakout star, validated by her leading role in popular videos on Instagram and TikTok.

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