Lower-ranked players get income from cards

A nearly year-old initiative to sell tennis players' trading cards is generating vital extra income for lower earners struggling to make ends meet, its backers said.

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LONDON -

While the world's elite tennis players can earn fortunes, with Wimbledon for example offering a record £53.5 million ($93.5 million) in prize money in 2025, those much further down the rankings often struggle financially.

Winners Alliance, the commercial partner of the Professional Tennis Players Association (PTPA) which wants to address the financial disparities, said the new cards had generated around US$20 million ($25.5 million) since they were rolled out in August 2024.

Some 70 per cent of the income has gone to the 400 players signed up.

"You have the 100th best player in the world and they're struggling to make a living," Eric Winston, president of Winners Alliance, told Reuters. "That's not right."