GM Plans Renewed Push on Driverless Cars After Cruise Debacle

General Motors (GM) is seeking to lure back some former employees of its defunct Cruise autonomous-vehicle business as part of a renewed push to develop a new driverless car, according to people familiar with the matter.

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DETROIT — General Motors (GM) is seeking to lure back some former employees of its defunct Cruise autonomous-vehicle business as part of a renewed push to develop a new driverless car, according to people familiar with the matter.

This time around, the project would be focused on autonomous cars for personal use, rather than a robotaxi service, these sources said. The first step is the development of hands-free, eyes-free driving with a human in the vehicle, with the ultimate goal being a car that can drive with no one at the wheel, they said.

The plan was detailed in an employee meeting on Aug 6 by Mr. Sterling Anderson, the former Tesla Autopilot chief who joined GM earlier in 2025, said the people, who asked not to be identified because the meeting was private.