Colour-coded price labels for economy rice dishes at Koufu outlets

Diners at foodcourts and coffee shops run by Koufu will be able to tell at a glance the price of each dish in their economy rice order via colour-coded labels, in a new tie-up with the Consumers Association of Singapore (Case).

- Tay Hong Yi

For a start, the labels will be rolled out to economy rice stalls operating at all 77 Koufu foodcourts and coffee shops by end-2025 as part of the association's Price Transparency for Economical Rice project.

But Case hopes to extend this to all economy rice stalls islandwide to reduce disputes over how much each plate of food is priced at, improve price transparency, and give consumers more certainty about the cost of their order.

In the case of Koufu, blue labels denote seafood, which costs $2.50 a serving.

Orange labels are for meat dishes costing $1.50 per serving, and green labels are for vegetables, which cost $1 for each serving.

White labels are for "premium items", with the prices handwritten on them.