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Apple starts getting customers used to the idea of US$2,000 iPhones
The Straits Times
|September 12, 2025
When Apple launched the iPhone X in 2017, the company did more than usher in facial recognition and a sleek edge-to-edge screen. It also helped establish a new category: the US$1,000 (S$1,300) smartphone.
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SAN FRANCISCO — When Apple launched the iPhone X in 2017, the company did more than usher in facial recognition and a sleek edge-to-edge screen. It also helped establish a new category: the US$1,000 (S$1,300) smartphone.
In the eight years since, that price point has barely budged. Despite inflation and a steady stream of technological upgrades, the iPhone 17 Pro now starts at US$1,099 — just US$100 more. Apple's entry-level iPhone sits at US$799, also only US$100 higher than the comparable model back in 2017.
Ahead of this week's iPhone 17 debut, some analysts predicted hefty price hikes — especially with President Donald Trump's tariffs on Chinese imports looming.
Yet Apple's changes were measured. The Pro models did climb from US$999 to US$1,099, but Apple softened the blow by doubling the base amount of storage to 256 gigabytes.
Dit verhaal komt uit de September 12, 2025-editie van The Straits Times.
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