Al music platform one of 10 firms supported by HP under new initiative

Tech giant will lend engineering expertise, business insights to help Al start-ups grow

- Zhaki Abdullah Correspondent

Mr Anand Roy, CEO of Wubble, which uses generative AI to create unique, customised songs. He said that Wubble's AI model is trained on royalty-free music to avoid infringing on the rights of artistes.

(PHOTO: HP SINGAPORE)

By entering a simple prompt, a new generative artificial intelligence (AI) platform is able to create unique, customised songs within seconds.

Similar to how ChatGPT is able to generate text, speech and images, Wubble is able to almost instantaneously produce music across more than 60 genres — such as rock, classical and K-pop — with vocals in 17 languages, including Japanese, Hindi and French.

To do so, users need only submit a prompt in the form of text, images, audio, video or a document, said Wubble co-founder and chief product officer Shaad Sufi.

For example, inputting a photo of a volcano produced a three-minute song with a male vocalist singing about “fiery lights” over soaring orchestral and hard rock instrumentals.

Noting the music produced can be used to soundtrack social media content or video games, Wubble co-founder and chief executive Anand Roy said the process of licensing music can often be a laborious, costly process for companies.

“We become a very compelling, cheaper, faster solution for these businesses to create royalty-free, customised music,” he told The Straits Times.