Over 70 pc of Indian startups integrating AI across core business functions: Meta report

OVER 70 per cent of Indian startups are now integrating Al across core business functions and 67 per cent have adopted omnichannel models to address modern customer journeys that span online discovery and offline purchase, a Meta-commissioned report said on Friday.

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As India's startup ecosystem accelerates into its next growth phase, emerging businesses are reshaping their growth through digital innovation with AI, omnichannel strategies, creators, and access to tier 2 and 3 markets and equally to cross-border geographies, said the report by Meta in collaboration with leading global professional services firm Alvarez & Marsal India.

The findings showed that India's startup ecosystem has witnessed exponential growth over the last decade, with a surge in early-stage funding, digital penetration, and consumer affluence across metros and non-metro regions.