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SM Prime to consolidate all residential projects

The Philippine Star

|

November 16, 2024

SM Prime Holdings Inc. is set to consolidate all residential projects under the SM Residences brand as part of a strategic reformat and expansion of its portfolio to optimize revenue mix across key business units.

- By RICHMOND MERCURIO

Starting next year, SM Prime said all residential projects under the SM Residences brand covering a range of offerings from economic, medium-cost, premium and leisure developments would be consolidated under SM Residences.

The listed integrated property developer of the Sy family said the move is in line with its long-term plan to gain a stronger foothold in underserved markets and high-growth sectors, including premium and integrated development.

"Our growth over the past 30 years has been largely driven by our market-leading position in the mall and retail segment," SM Prime president Jeffrey Lim said.

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