SHOWBIZ INDUSTRY RALLIES BEHIND KATHDEN'S ‘HELLO, LOVE, AGAIN'

LET'S FACE IT. WE MAY BE AT THE LAST FRONTIER of traditional entertainment and media, and it is crucial now more than ever to gather the troops and be one in pushing high quality entertainment and content by Filipinos to the world. With the ever-changing landscape of how audiences consume entertainment, we have to move as one. It is already beautiful to see the media juggernauts ABS-CBN via Star Cinema and GMA Pictures collaborate again with two of today's brightest stars — Kathryn Bernardo and Alden Richards — for the sequel to the massive box-office hit "Hello, Love, Goodbye."

- MJ MARFORI

But with today's reality, what is even more beautiful is seeing everybody in the somewhat close-knit Philippine showbiz community, doing our part in getting the word out there about this highly-anticipated movie by director Cathy Garcia-Sampana. Of course, with the powers of Star Cinema and GMA plus KathDen's influence, this film does not need much effort to confidently say that it will smash box-office records. Because it will.

But! But! But because the audience landscape can be volatile and it is fast-paced with so many choices for media consumption at the tip of one's fingertips, now is not the time to be complacent. "Hello, Love, Again" promises superb quality and with the team behind it, the awareness to propel the story to every viewer via cinema as far as it can is now th