Penshoppe's Next-Gen Leaders Ready for Next Phase of Growth

Following a year of headline-making campaigns and global celebrity collaborations, Penshoppe—the flagship brand of fashion retailer Golden ABC Inc. (GABC), is sending a clear message: the brand is doubling down on its presence, reach, and cultural relevance like never before.

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Long established as a dominant lifestyle force in Southeast Asia, Penshoppe is now entering its most dynamic era yet, driven by a new generation of leaders guiding GABC into its next phase of growth.

This new wave of leadership is most evident in the way Penshoppe has evolved its voice and footprint. From securing top-tier international endorsers like Gigi Hadid, Kendall Jenner, NCT Dream, and Lisa of Blackpink, to launching breakthrough local partnerships with acts like P-Pop group BINI, the brand has mastered the art of relevance—cutting through global and local pop culture with equal impact.