OWN THE ICON: GAP'S LOGO WEEKEND RETURNS WITH TIMELESS STYLE

Few logos in fashion carry the same resonance as Gap's.

- By MELODY SAMANIEGO

For decades, those three bold letters have adorned closets across generations, woven into stories of family, friendship, and personal style. From San Francisco in 1969 to Manila in 2025, Gap's enduring logo continues to signify something larger than apparel — it represents a lifestyle built on comfort, authenticity, and timeless cool.

This September, Gap Philippines celebrates that legacy with the much-anticipated Logo Weekend — three days of exclusive offers spotlighting the brand's most beloved logo wear. Running from Sept. 26 to 28, 2025, the event gives shoppers a rare chance to enjoy a Buy One, Get One promotion on logo favorites.

Whether you are refreshing your wardrobe, shopping for the kids, or simply reliving the nostalgic joy of your first Gap hoodie, this is an invitation to embrace a style icon all over again.

A TIMELESS CLOSET STAPLE

What makes Gap logo apparel a perennial favorite? Its versatility. A navy hoodie with the iconic arching letters can double as loungewear or streetwear. A white logo tee works just as well with jeans as with a blazer thrown on top. Sweatpants and sweatshorts, once reserved for weekends, are now central to the athleisure movement that defines everyday fashion.

This year's Logo Weekend underscores that versatility. Shoppers will find pieces that complement every lifestyle:

For adults: soft fleece hoodies, classic tees, and sweatshirts perfect for layering.