Oona pushes holistic health coverage amid rising costs

With medical expenses rising faster than household incomes, insurance firms are racing to offer Filipinos more flexible and holistic health protection, with new products tapping digital platforms and preventive care to fill the coverage gap.

- By KEISHA TA-ASAN

Oona Insurance said the Philippines is “ready for a new standard in health protection” as families demand more choice beyond the one-size-fits-all approach of traditional policies.

“Rising medical costs and changing lifestyles demand solutions that go beyond the basics, offering quality, choice and confidence,” Oona Insurance founder and group CEO Abhishek Bhatia said.

The Singapore-based firm recently introduced two flagship health plans designed for both local and globally mobile Filipinos.

Tt launched Global Shield, an international plan with worldwide coverage of up to $2 million for globally mobile Filipinos and Purple Shield, a premier peso-based plan with up to P5 million in local coverage for families seeking exceptional care close to home.

Company officials stressed that the shift is not just about new products, but “is about rethinking how protection is delivered in a digital and wellness-driven age.”

Unlike conventional coverage focused mainly on hospitalization, Oona integrates preventive and wellness benefits such as checkups, vaccinations, telemedicine and mental health support.