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'More Pinoys prefer YouTube for information, entertainment'
The Philippine Star
|September 19, 2024
More Filipinos are watching content on online video sharing platform YouTube, making it the "preferred information and entertainment channel" for those with internet-connected televisions.
"In the Philippines, YouTube isn't just another platform; it's the new TV. Filipinos are turning to YouTube for everything from how-to content to daily dose of entertainment, all from the comfort of their living rooms or on the go via their mobile devices," Jackie Wang, Google's director for the Philippines and Thailand, said in a statement on Tuesday.
"YouTube continues to grow in the country alongside our partners, viewers, creators and advertisers and we're excited to bring YouTube to even more Filipinos nationwide," she added.
According to the company, Filipinos on average spent over four hours watching YouTube on TV screens per day.
Across all platforms, YouTube reached over 50 million Filipinos aged 18 and above in June, Google data showed.
Dit verhaal komt uit de September 19, 2024-editie van The Philippine Star.
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