Camella's 48th Anniversary Brings Together Hope, Heritage, and Homeownership with 'Haraya'

Camella transformed its thriving communities nationwide into celebrations of imagination, inspiration, and innovation with Haraya: A Legacy of Fulfilled Dreams, a two-week campaign that honored its 48-year journey as the country's most trusted name in real estate.

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The festivities spanned the archipelago and culminated in a weekend of novelty and nostalgia. Homeowners, guests, and partners gathered in spaces alive with childhood games, interactive timelines, open houses for "forever homes," and knowledge-sharing sessions designed to equip attendees for opportunities ahead.

FUTURE-READY LIVING

In partnership with Megahit Global Solution (MGS) Philippines, Camella hosted the Home Hacks and Techs webinar series. Sessions on "Security that Adapts to Every Age" showed how smart locks give personalized, keyless access while enhancing safety. "Future-Proofing the Family Home" highlighted remote access, mobile alerts, and guest permissions as features that protect families and strengthen long-term property value. These innovations, the sessions stressed, are not fads but practical upgrades for homes that grow with their residents.

A CELEBRATION IN MOTION