By making the switch to Watsons, consumers can enjoy premium self-care essentials without overspending.

By making the switch to Watsons, consumers can enjoy premium self-care essentials without overspending.

- By Lai S. Reyes

Life is all about choices. From simple decisions like what to wear to work, which sunscreen brand to use, to serious stuff like who to marry, and whether to get a prenup, everyone has the power to choose. And this expression of free will is what drives brands like Watsons, a leading health, wellness and beauty retailer, to continuously offer quality, affordable products that consumers have come to love and trust over the years.

A NATION OF SWITCHERS
Before, Filipinos would associate higher prices with better products. It took a trusted brand like Watsons to change that perception through its Switch and Save campaign.

"Switch and Save has been a campaign of Watsons since 2011," explains Watsons consumers director Jared De Guzman. "And our main goal is to communicate to all our Watsons customers that they can save up to 80 percent when they buy a Watsons brand product."

Now, you'll find Watsons Brand products like hand and body washes in most Filipino households, even restaurants.