Beauty Addict Decoded - CELEBRATING 13 YEARS OF BEAUTY, INNOVATION, AND TIMELESS ELEGANCE AT RUSTAN'S

The future of beauty just dropped, and it's serving luxury with a side of innovation.

- By ANTHEA GRAPE

On September 13, Rustan's Beauty Addict celebrated its 13th year with Beauty Addict: Decoded, a night that turned Rustan's Makati into a sleek playground of skincare, makeup, and high-tech glam.

AN EVENING OF RADIANCE AND REVELRY

The new era of beauty is best experienced firsthand.

Rustan's Beauty Addict delivered on this promise at its Makati leg, immersing guests in a tech-inspired world of glowing lights, digital energy, and cutting-edge moments. Luminous visuals, interactive installations, and exclusive product reveals put the latest in beauty innovation right at their fingertips.

Partner booths added to the excitement, with Eco Jardin Philippines offering scalp analysis and Shark Ninja demonstrating easy hairstyling with their signature tools.

As the night unfolded, the energy only intensified as DJ Xiro and KATDJ powered up the Makati crowd, while DJ Dimples at Rustan's Alabang and DJ Yanniquinn at Rustan's Shangri-La kept the momentum pulsing across the metro.

EXCLUSIVE PERKS FOR BEAUTY ADDICTS

Rustan's knows how to spoil its guests, and this event was no exception.

Attendees were treated to exclusive one-day offers, including up to 20% off from participating brands and a range of surprises that made every moment special.

A standout gift for every guest was the Rustan's Beauty Addict Metal Gua Sha Face Tool-a sculpting must-have that mirrored the event's seamless blend of innovation and ritual.