AppleOne Leads VisMin's Tourism Growth

AppleOne said that for its hotel projects, which are mostly in partnerships with global brands, the company sources materials locally and champions homegrown suppliers and artisans from Visayas and Mindanao or the VisMin region.

- IRIS GONZALES

These may be big or small suppliers and local artisans in the region. AppleOne believes that sourcing materials from them, as well as sourcing local employment, would help boost the local economy.

With this initiative, AppleOne continues to expand opportunities for the local workforce and economy, positioning VisMin as a next-generation bleisure hub or business and leisure travel, in both the national and regional tourism landscape.

Bleisure, the group said, is a fast-growing global segment that blends work with discovery.

AppleOne said it is at the forefront of this opportunity, as it envisions VisMin to be the Philippines' next world-class bleisure region.

Global partnerships
The group said this is possible through its partnerships with global brands like Marriott International.

Through these partnerships, the company is able to bring international standards to the southern Philippines, at a time when the Philippines is gearing up for a new tourism boom.

AppleOne views this not just as an industry rebound but as a generational opportunity to shape the region's future responsibly.

Riding the wave of tourism growth