All-new 9th-generation Toyota Hilux is built for its customers

Toyota unveiled the all-new, 9th generation Hilux, the latest iteration of a global bestseller that’s designed to be a “partner for life.” Built on the brand's foundations of Quality, Durability, and Reliability, it fuses everyday toughness with a bold, future-focused design language and a potent powerplant.

- By ULYSSES ANG

Designed to meet the diverse requirements of customers around the world, the new Hilux emphasizes Toyota's multi-pathway approach by offering both internal combustion engine (ICE) and battery electric (BEV) variants from the get-go. The all-new Hilux is now on sale in Thailand (December 2023 for the Hilux EV) and starting in fiscal year 2026 (April 1, 2026 onwards) for global markets, including the Philippines.

Built on an improved version of the versatile Innovative International Multipurpose Vehicle (IMV) platform, the all-new Hilux represents the accumulated years of listening, learning, and developing vehicles that truly serves the needs and requirements of its customers.

“For the new model, we travelled extensively across the region from the deserts of the Middle East, the highlands of South America, to the bush of Africa, to the outback of Australia and the icy extremes of Europe. Every market is unique. We learned from the roads, climates, and customer lifestyles—and those insights became our ‘blueprint.’ That’s why we have developed the new Hilux regionally to tailor to local conditions while upholding Toyota's global standards in safety and performance,” reveals Ms. Anyarat Sutthibenjakul, Regional Chief Engineer, Toyota Motor Asia Co., Ltd.