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The future may not be so bright for PR as Al reshapes market
The Observer
|July 06, 2025
This is an interesting moment to be trying to sell a public relations firm, as Matthew Freud is reportedly doing with his eponymous communications shop.
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Freud has been prompted to seek a buyer, it is said, by receiving unsolicited offers for the company he founded in 1985, and by a desire to secure its long-term future. He has recruited his old friend, former chancellor George Osborne, now affiliated to the boutique bank Robey Warshaw, to help find Freud Communications a good home.
Dit verhaal komt uit de July 06, 2025-editie van The Observer.
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