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Businesses, not NGOs, more trusted to be ethical

The Observer

|

January 25, 2026

NGOs are now less trusted than companies to behave ethically.

- By Matthew Bishop

NGOs are now less trusted than companies to behave ethically.

So says the latest Edelman Trust Barometer, which measures the public’s faith globally in society's most important institutions.

‘The Barometer, which has been updated annually for more than 25 years, has never before put business ahead on ethics, bya net score of 29 points to 25 among higher-income people surveyed, and 11 points to 10 among those with lower incomes.

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