KRBL targets Rs 200-300 cr revenue from new blended edible oil business

KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday.

- AGENCIES

The company launched two edible oil variants in February under its “India Gate Uplife” range—Gut Pro and Lite—priced at Rs 192-199 per litre, the official said.

“There has been only one brand ‘Saffola’ so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space,” KRBL Business Head (Domestic) Ayush Gupta told reporters.

For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore.