'The future of smartphones is integration of AI, design & camera'

IN an interview with The New Indian Express, Goldee Patnaik, Head of Brand Communications at OPPO India, said that OPPO had a very successful year in 2025.

- RAKESH KUMAR @New Delhi

He also mentioned that the future of smartphones is not about AI replacing design or camera innovation, but about all three coming together to deliver a more complete experience.Excerpts:

How has 2025 been for OPPO so far? Which segment has grown the most for you—premium, mid-range, or entry-level?

The year 2025 has been an impactful year for OPPO India. During the festive quarter, the industry touched a five-year high, and OPPO’s 13.9% market share, along with our move to the No. 2 position, reflected the strong trust we've built with Indian consumers. For CY2025, we closed ata 13.3% market share in the Indian smartphone industry as per IDC report. Across segments, we’ve seen healthy traction, with particularly strong momentum in the mid-premium and premium categories.

Going forward, do you think consumers will value AI features more than design and camera upgrades?