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India Saw Double-Digit FMCG Growth In APAC
The New Indian Express
|August 22, 2024
INDIA is the only market in the Asia-Pacifc region that has been consistently delivering double-digit growth in FMCG, and tech and consumer durables (T&D) sales, said consumer research firm NielsenIQ (NIQ) in a report on Tuesday.
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The report stated that resilience and evolving preferences of Indian consumers, along with premiumisation and festive period sales, are the key drivers for this growth.
"India emerges as the only market consistently delivering double-digit growth in both the FMCG and tech & durables sectors, underscoring the resilience and evolving preferences of Indian consumers," said NielsenIQ report titled 'Full View of Modern Trade Retail Trends'.
Dit verhaal komt uit de August 22, 2024-editie van The New Indian Express.
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