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Handlooms to Get Digital Push as Govt Eyes Global Market
The New Indian Express Vijayawada
|April 26, 2025
In a bid to boost Andhra Pradesh's handloom and handicraft sectors, Special Chief Secretary RP Sisodiya on Friday chaired a key review meeting with officials from the Handlooms and Textiles Department, Andhra Pradesh State Handloom Weavers Cooperative Society (APCO), Lepakshi, and Andhra Pradesh Khadi Village Industries Board (APKVIB) in Mangalagiri, where he directed aggressive marketing strategies, digital outreach, and financial streamlining to elevate the State's presence in domestic and global markets.
RP Sisodiya emphasised the urgent need to align traditional crafts with modern consumer trends. He proposed new APCO and Lepakshi showrooms at major tourist destinations and called for the immediate launch of antique wood furniture under the Lepakshi brand, citing its high market
Dit verhaal komt uit de April 26, 2025-editie van The New Indian Express Vijayawada.
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