Poging GOUD - Vrij

Rediscovering India’s Rich Craft Heritage

The New Indian Express Thrissur

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October 12, 2025

The ever-transforming cultural landscape of India is deeply ingrained in its rich and diverse heritage.

- Sunaina Anand

A country with centuries of history, India boasts of an extraordinary range of art forms-from intricate textile traditions and regional painting styles like Madhubani and Warli, to pottery, woodwork, metal crafts, and hand embroidery among many others. Today, contemporary art, fashion, and luxury are not only looking at this legacy through a fresh lens but are also actively involved in reinventing and reviving India's cultural craftsmanship in ways that are both innovative and globally resonant.

One prominent example is the recently unveiled flagship store by Sunita Shekhawat in Jaipur, which not only retails luxury jewellery but also houses a dedicated museum to the art of meenakari, an ancient technique of enamelling. Set within a red sandstone structure that pays architectural homage to Rajasthan's cultural history and craftsmanship, the space seamlessly merges tradition with contemporary luxury. The museum narrates the story of

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