Poging GOUD - Vrij
Social startup giving Kerala's traditional crafts an international platform
The New Indian Express Thiruvananthapuram
|January 30, 2025
PRODUCTS from Kerala artisans have great demand in the international market. But these artisan communities struggle for visibility as they are unable to feature their products on a global platform.
Aiming to help change this situation, Biju George—a mechanical engineer by training but with more than 20 years of experience in the IT field—and Rakkee Thimothy—a researcher from the Jawaharlal Nehru University—shared a dream of developing a business model that would improve the reach of Indian craft in the global market.
That was the time they were relocating to Kerala. And they founded a social startup, Graamyam, which is now bringing joy into the artisan communities across the state.
Dit verhaal komt uit de January 30, 2025-editie van The New Indian Express Thiruvananthapuram.
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