It Is Rare For An Advertisement To Start A Conversation

One fine day, when a jewellery company unveiled its ad film, titled Truly Irresistible, it became more than just a showcase of their luxury ornaments.

- VIVEK SANTHOSH

One of Malayalam cinema's enduring symbols of masculinity, Mohanlal, appeared wearing a richly adorned necklace, bracelet, and a ring—all jewellery that is traditionally marketed to women. And, as they say, things went viral. The ad was celebrated for its artistry and boldness, even as it sparked debates about the boundaries of men's fashion. To some, it was a stirring reclamation of elegance as power; to others, an unexpected departure from the masculine image they had long attached to the superstar.

"The idea was constructed out of a paucity of time," says the film's director Prakash Varma, leaning into the memory of its whirlwind genesis. "Considering this was a launch of the brand, the clients wanted something a little out of the ordinary. As part of that conversation, Lalettan suggested they get in touch with me to discuss the project," he recalls. The timeline was tight, barely 10 to 12 days to conceptualise and shoot, with only a single day available in Mohanlal's schedule before he left for a feature film. "Usually, I never jump into anything so tight, especially with no idea or concept in hand. However, I was tempted to take up the challenge, as I am always delighted to work with Lalettan."

By the time Truly Irresistible was conceived, Prakash's connection with Mohanlal had deepened through a very different collaboration earlier in the year, when he made his acting debut as George Sir, the antagonist everyone loved to hate in the blockbuster Thudarum. What emerged from early brainstorming sessions with his long-time creative partner Hari and Nirvana Films' executive producer Sneha Iype was not just a jewellery ad, but a moment designed to break a stereotype. "We wanted to explore the possibility of understanding the feminine and masculine fluidity within genders," Prakash explains.