Pioneering Irinav Weavers launches ayurvedic mats to boost product line

IRINAV Weavers, a name long synonymous with premium handwoven products, is once again turning heads with the launch of 'Aayur Mat' — an ayurvedic mat.

- LAKSHMI ATHIRA @Kannur

IRINAV Weavers, a name long synonymous with premium handwoven products, is once again turning heads with the launch of 'Aayur Mat' — an ayurvedic mat. Expertly crafted using advanced technology and infused with time-honoured ayurvedic ingredients, the mat is woven from 100% pure cotton and dyed with natural extracts of turmeric, nalpamaram (a blend of four tree barks), pathimukham (also known as East Indian rosewood), almond leaves, and hibiscus.

A trailblazer in the country's textile sector, Irinav Weavers holds the distinction of being the first primary cooperative society in the country to receive permission for direct textile exports. Over the years, its products have found markets in Hong Kong, Japan, the Netherlands, the US, the UK, and Belgium.