Poging GOUD - Vrij
The Whiff of Quiet Luxury
The New Indian Express Kalaburagi
|May 04, 2025
From passionate perfumers from across the globe to India's burgeoning fragrance labels, discover the new age of alluring scents
There was a time when fragrance loyalty split cleanly between the sporty punch of Davidoff Cool Water and the powdery essence of Chanel No. 5. In India, perfume choices mostly began and ended at duty-free aisles or glossy department store counters. No longer the case today. The olfactory elite are bypassing big-brand magnums for discreet, boutique bottles. This is the new frontier of Indian fragrance, where quiet luxury changes not just scent, but perception.
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