Poging GOUD - Vrij

Bajaj Consumer Acquires Hyderabad-Based Vishal Personal Care for ₹120 Cr

The New Indian Express Hubballi

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February 16, 2025

BAJAJ Consumer Care, the Kushagra Bajaj-promoted company will acquire a 100% stake in Vishal Personal Care, the Hyderabad-based FMCG company, for ₹120 crore.

- ENS ECONOMIC BUREAU @ New Delhi

The acquisition will take place in two phases, starting with an initial 49% stake, followed by the remaining 51% in the second tranche, Bajaj Consumer Care, said in a statement.

The company said that with the acquisition of Vishal Personal Care, Bajaj Consumer Care will be leveraging Vishal's extensive distribution network to deepen their penetration in South India. It will also introduce brand Banjara's products in its stronghold Hindi-speaking markets (HSM), effectively doubling its reach in both the regions.

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