How Meena Bindra Made It

Be it anarkalis, lehengas or embroidered traditional suits, BIBA continues to retain its dominant position in the Indian apparels market. But it is not just about fashion, says the entrepreneur whose book details her journey.

- DIKSHA SINHA

From ethnic kurtis to colourful dupattas, one can always go to the BIBA store and pick up something from their collection and add to one's closet. With a ₹8,000 loan and a vault of faith, BIBA apparels was founded in 1988 by Meena Bindra, a Delhi housewife who created a successful business with sheer fortitude and tenacity. In 2024, she also found time to pen a book, A Stitch in Time (Rupa).

Bindra began by selling Indian salwar-suits from home. From becoming a supplier to retailers to setting up her own ethnic apparel retail chain, she has done it all. A graduate of Miranda House, Delhi University, Bindra set out on her journey to revolutionize the ethnic wear segment. She quickly caught the attention of the buyers and pioneered the kurta revolution in the country. Her signature is a simple and easy-to-wear salwar suit with a sense of style along with comfort and the look of formal attire. Striking a balance between tradition and modernity, BIBA grew at a breakneck speed. It has more than 372 outlets across 79 cities in India and is found in 275 multi-brand outlets.