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Brands Ride the Spiritual Tide at Maha Kumbh

The Morning Standard

|

January 15, 2025

Reports estimate brands will spend ₹1,800-₹2,000 cr on ads during the event

- ARSHAD KHAN

Brands Ride the Spiritual Tide at Maha Kumbh

FROM Reliance to Coca-Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 crore people, making it the largest gathering in the world.

Industry reports estimate that brands will spend between ₹1,800 crore and ₹2,000 crore on advertising during the event. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 is projected to contribute nearly Rs 1.2 lakh crore to Uttar Pradesh's economy.

MEER VERHALEN VAN The Morning Standard

The Morning Standard

The Morning Standard

Secrets from the beauty book

COME winter, most people start cribbing about stretched skin, peeling lips, straw-like hair, and the general dryness that takes over.

time to read

2 mins

December 01, 2025

The Morning Standard

The Morning Standard

Cyclone Ditwah: Four dead, 234 houses damaged in TN

CYCLONE Ditwah, which weakened into a deep depression on Sunday night, resulted in at least four deaths in Tamil Nadu and the inundation of around 56,000 hectares of paddy fields in the delta districts even as it brought relatively less rainfall than expected.

time to read

1 mins

December 01, 2025

The Morning Standard

APEX COURT MUST REVISIT RULINGS ON ENVIRONMENT LAWS

LAST week, a Supreme Court bench led by Chief Justice Surya Kant, sitting with Justice Joymala Bagchi, delivered a reminder that the Court does not have a “magic wand” to clear Delhi's air.

time to read

2 mins

December 01, 2025

The Morning Standard

Hong Kong building blaze toll rises to 146

THE death toll in Hong Kong’s apartment complex blaze rose to 146 on Sunday as investigators discovered more bodies in the burned-out buildings.

time to read

1 min

December 01, 2025

The Morning Standard

MISSION DECONGEST

SOMETHING is changing in and around the capital.

time to read

5 mins

December 01, 2025

The Morning Standard

The Morning Standard

11 die, 54 hurt after two govt buses collide in TN

₹3L each to the kin of deceased, @1L to injured passengers, says CM

time to read

2 mins

December 01, 2025

The Morning Standard

The Morning Standard

Lack of presence in paint a concern as India suffer yet another setback

ONE of the biggest concerns in India’s 57-81 loss to Saudi Arabia in the 2027 FIBA World Cup qualifiers match here on Sunday was the lack of India’s lack of presence in the paint.

time to read

1 mins

December 01, 2025

The Morning Standard

REAL DISASTER: MISSED EARLY WARNING ALERTS

Mounting public frustration targets the Sri Lankan government's response, from the lack of a relief-and-rescue mechanism to failure to declare a national emergency or issue timely disaster updates

time to read

4 mins

December 01, 2025

The Morning Standard

THE BHAKTI CONTINUUM

THE raising of the Dharmadhvaja at the Ram Mandir in Ayodhya was a profoundly moving moment for many, and it may be worth recalling the egalitarian socio-religious movement that prevails at the temple.

time to read

4 mins

December 01, 2025

The Morning Standard

The Morning Standard

Tactics behind low PC variations

WORLD No 2 India earned as many as 20 penalty corners against Oman, who are ranked 40 in FIH junior men’s rankings, in their second Pool B match of the Hockey Men’s Junior World Cup at the Mayor Radhakrishnan Hockey Stadium in Chennai on Saturday.

time to read

2 mins

December 01, 2025

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