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Tiger Brands secures future for 3 000 farm workers with sale of Langeberg fruit business

The Mercury

|

May 19, 2025

TIGER Brands has firmed the future of 3 000 farm workers through its plan to sell its Langeberg & Ashton Foods (LAF) deciduous fruit business for R1 to a consortium of fruit growers, a community trust, and a development finance institution.

- EDWARD WEST

Tiger Brands secures future for 3 000 farm workers with sale of Langeberg fruit business

The deal will secure a future for permanent and seasonal staff who have faced uncertainty after Tiger Brands announced in 2022 that it wished to sell LAF. The deal will also benefit the farmers - the Ashton Fruit Producers Co-operative is made up of producers from Robertson, Ceres, Breederivier, and Klein Karoo.

In 2022, Tiger Brands had announced it wished to sell LAF, and options to ensure the viability and sustainability of LAF would also be revisited so that the business could be exited responsibly, given its economic importance in the region.

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