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Summer styles

The London Standard

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June 05, 2025

Fashion experts from your favourite high street brands share the styles, colours and patterns dominating the chicest of wardrobes this season.

- Evelyn Richards

Summer styles

Justicia Ruano, womenswear design director at Mango, observes that this season marks a definitive return to intentional, expressive dressing.

“Mango's latest collection, featuring Kaia Gerber, captures that spirit beautifully,” she says. “The campaign draws inspiration from 1970s bohemia with fluid silhouettes and earthy tones, all of which speak to a generation that’s redefining what it means to be feminine on their own terms.”

At Nobody's Child, CEO Jody Plows is embracing the season's focus on simplicity and ease. “Summer 2025 is all about effortless elegance,” she shares. “Think playful prints, pastel hues and softly structured dresses that move with you.” Its Felicity bandeau dress remains a bestseller, alongside ruffle-trim jumpsuits, boho-style co-ords and embroidered summer dresses. The look is completed with breezy linen-blend sets and textured pieces like crochet and fringing that add a playful touch to any outfit.

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