Gold continues to glitter for investors

GOLD has continued its record breaking rally, as investors and central banks scramble to get their hands on the asset in the face of ongoing geopolitical uncertainty.

- MAISIE GRICE

Total gold demand exceeded 5,000 tonnes for the first time in 2025, with the precious metal setting a staggering 53 new all-time highs during the year.

The report attributed the rocketing demand to heightened investment activity as investors look to swerve market volatility as "economic and geopolitical risks have become the new normal".

Louise Street, senior market analyst at the World Gold Council, said: “Annual demand last year was at a record high ... primarily driven by this massive increase in investment across the board.