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The Big Four Scene ... and the key steps required

The Island

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August 14, 2025

While congratulating Adithya Weliwatta on being crowned Queen of International Tourism 2025, and also winning the Best National Costume award in the competition, held in the Philippines, I would also like to touch on the requirements needed to win some of the globally recognised beauty pageants... let's say the Big Four - Miss World, Miss Universe, Miss International, and Miss Earth.

1. Miss World, founded in 1951, is one of the oldest and most prestigious pageants, focusing on charity and humanitarian work.

2. Miss Universe, established in 1952, is known for its glamorous evening gowns and swimsuit competitions, with a focus on women's empowerment.

3. Miss International, founded in 1960, emphasises on women's roles in society, international understanding, and cultural exchange.

4. Miss Earth, launched in 2001, focuses on environmental awareness and conservation, promoting eco-friendly practices and sustainability.

These four pageants are widely recognised and respected globally, with winners often becoming international celebrities and ambassadors for their respective causes.

To impress at such prestigious international beauty pageants, contestants need to focuss on authenticity, confidence, and preparation, and this includes developing a strong personal brand, practicing interview skills, understanding the specific pageant system, and also the importance of a positive attitude, staying informed on current events, and showcasing a unique talent or advocacy.

According to former winners of globally recognised beauty pageants, these are the Key Strategies required, if one is to take the spotlight:

Authenticity and Personal Brand

Contestants need to be themselves and develop a unique personal brand that reflects their values and passions. This includes identifying a personal advocacy or platform that resonates with them and the pageant's values.

Confidence and Poise

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