Why do new bookings for my Vietnam trip cost less?

Q I have booked an escorted tour to Vietnam in January 2026, for which I paid £5,795. The same holiday is now priced at £4,495. I queried the cost difference and was told that the lower price was only for new bookings. I feel that booking early has been to my detriment. Your advice please?

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How infuriating to know that some of the people on your trip next year will have paid £1,300 less than you. But I am afraid that almost all travel companies reserve the right to reduce prices nearer to departure as well as to raise them. There are good reasons for this. As you will appreciate, airline seats, hotel beds and ground arrangements such as tour buses are perishable items. If they are left empty, that represents a loss to the company. While all travel firms would love to give the best deal to the earliest bookers,