‘TikTok tourists’ are ruining Cotswolds, says councillor

A picturesque village described as the “Venice of the Cotswolds” is being “ruined” by social media as “TikTok tourists” use it for clicks, a local councillor has complained.

- HOLLY EVANS

Bourton-on-the-Water has become increasingly popular with tourists in recent years, with Jon Wareing saying it is being used for people to shoot videos for Instagram and TikTok reels, as well as taking selfies.

“This kind of visitor tends to have little real interest in the heritage, culture or natural environment they are exploiting for clicks. They are the ultimate hit-and-run tourist,” Mr Wareing said.