'I just wanted to celebrate every kind of wine lover'

With her low-alcohol Petit Rosé blend topping sales charts, evergreen pop icon Kylie Minogue tells Hannah Twiggs how she tapped into the mindful drinking trend by accident

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Few artists understand reinvention like Kylie Minogue.

After decades of chart-topping hits, fashion moments and cultural pivots, she’s now turning her focus to wine - but not in the familiar celebrity way of exclusivity and extravagance. With Kylie Minogue Wines, she’s quietly built a global presence that sells out, while leaning into something light, more inclusive and firmly on-trend.

More than four decades into a career that's taken her from soap- star beginnings in Neighbours to chart royalty and global tours, Minogue shows no sign of slowing down. She's just finished wrapping up her Tension world tour - her 16th studio album and latest creative reinvention - while continuing to expand her ventures offstage.

In an industry where celebrity drinks brands are dominated by male figures - from Ryan Reynolds' Aviation Gin to George Clooney's Casamigos and David Beckham's Haig Club - Kylie's success in the wine world offers something different: female-led, accessible and credible. And a low-alcohol drink that tastes good too - the holy grail for winemakers right now.

"It truly was one of those rare and serendipitous moments in winemaking," the pop star tells me, describing the day "a cellar hand at the winery inadvertently topped up half a tank of our sparkling zero per cent with a full-strength still rosé. I imagine that was a 'hope no one noticed' moment!" But then they tasted it. "We were immediately struck by the potential of this happy accident. What began as an honest mistake became a moment of creative discovery." After some fine-tuning, that "happy accident" evolved into the Petit Rosé - "a delicately effervescent, beautifully balanced 7 per cent ABV wine that now feels like it was destined to exist".