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Ratcliffe gives up naming rights for Ineos in €100m deal

The Guardian

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March 12, 2026

Jim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and kit before the start of this year’s Tour de France in Barcelonaon4 July.

- Jeremy Whittle

Ratcliffe gives up naming rights for Ineos in €100m deal

Geraint Thomas believes that the British team ‘are on the way back’

The Guardian understands that while Ratcliffe and the Ineos head of sport, Dave Brailsford, will retain ownership and management of the British team, the new title sponsor will be the Danish IT supplier Netcompany.

Itisbelievedthe Copenhagen-based company will, over five years, invest about €100m (£86m) in the team, who are enjoying renewed success this spring under the stewardship of Brailsford and Geraint Thomas, the 2018 Tour de France winner who retired last year.

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