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NHS-brand baby formula could tackle price rise, watchdog says
The Guardian
|November 09, 2024
The government could offer its own low-cost baby formula under a brand such as the NHS to combat the high prices and lack of choice in the market, the UK competition watchdog has suggested.
The Competition and Markets Authority (CMA) said another "backstop" measure could be for the government to regulate and set a price or profit-margin cap on retailers as a way to bring prices down.
The potential measures formed part of the CMA's interim report on the infant formula market after the watchdog identified that a lack of competition in the market led to soaring prices, taking advantage of an ingrained belief among parents that higher cost equates to better quality.
Dit verhaal komt uit de November 09, 2024-editie van The Guardian.
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