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M&S Retailer joins daytime pyjama party with new range
The Guardian
|April 07, 2025
At first glance, it might look as if I haven't bothered to get dressed this morning, but I am road-testing Marks & Spencer's new fashion collaboration.
At first glance, it might look as if I haven't bothered to get dressed this morning, but I am road-testing Marks & Spencer's new fashion collaboration. The retailer is getting ready to release what it calls "the most luxurious pyjamas the high street has ever seen". It has teamed up with Olivia von Halle, a British designer known for her fancy silk PJs that sell for upwards of £600. From tomorrow you'll be able to pick up a similar set at M&S for £55.
Jennifer Lopez, Kate Moss and Gwyneth Paltrow are all fans of OVH - as the designer is known - and like to wear her sleepwear designs for, presumably, sleeping but also for running errands in and even going to fancy events.
Daytime PJs are championed by the catwalks too. This season, designers including Burberry, Calvin Klein and Prada featured jimjams. Now M&S customers can embrace the trend too.
Dit verhaal komt uit de April 07, 2025-editie van The Guardian.
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