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Faces of the manosphere Six voices talking to male teens
The Guardian
|March 20, 2025
While Andrew Tate has become a household name for his brand of misogyny mixed with get-rich-quick tips, he is far from the only influencer promoting dangerous ideas alongside more innocuous lifestyle advice.
 Here are some of the others Gareth Southgate might have had in mind when he highlighted the role of "callous, manipulative and toxic influencers" in affecting the worldviews and the mental health of many of today's young men.
Jordan Peterson
Alongside Tate, the conservative Canadian psychologist Jordan Peterson is one of the more established names seen to be promoting sexist and anti-feminist ideas as part of an online "manosphere" - though he has denied being a misogynist.
He has 8.64 million subscribers on YouTube, where he advocates against gender equality and in favour of traditional roles on the grounds that men and women are fundamentally different. He has also argued that trans activism is "sexist and delusional", as well as a denial of science.
Debbie Ging, a professor of digital media and gender at Dublin City University, said her recent study of toxic masculinity noted that he advocates "traditional masculine values of courage, self-discipline and order as an antidote to the alleged chaos and narcissism of 'woke' modernity".
Another recent study by King's College London suggested that Peterson's popularity had contributed to the rise of boys and men who believe that feminism has done more harm than good.
Peterson has said that the "Andrew Tate phenomenon" is a result of his becoming "a voice" offering "forthright aggression" as an alternative to "cringing defeat" - a perspective that he said he "had sympathy" for, despite claiming to be not "particularly impressed" by some of Tate's work.
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